Experiential Design | Digital Signage | Merchandise Design | Branding | Digital Campaigns

Crunchyroll Expo Australia
Branding and Execution

Summary: As the senior creative manager, I was responsible for overseeing and leading local and international and creative teams in the branding and design of the event. I also personally designed a number of critical physical and digital assets around the event.

During the 4 months of the project, I worked closely with in-house and external branding teams and oversaw and produced multiple assets for the promotion and execution of the CRX AUS.

About: Crunchyroll Expo Australia was a truly unique sold-out event that brought the best of anime, manga, and Japanese culture to the Australian public. Located at the Melbourne Convention and Exhibition centre, the event took place over 2 days in 2022 and had 12000+ attendees.

Physical signage, digital signage, wayfinding, event guide and app assets

Web banners, social media assets, website assets

Identity development, social media post templates and website graphics.

CRX Merchandise and Apparel

The CRX Experience

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