ACADEMY Xi WEBSITE REDESIGN: ENTERPRISE-FIRST STRATEGY
UX Research, Stakeholder Interviews, Client Workshops, Information Architecture, Open Card Sorting, Synthesis & Insights, Wireframing, Enterprise UX Strategy, Visual Design Direction, UX Copywriting
Redesigning Academy Xi’s website to reflect its enterprise-first strategy while preserving accessibility for individual learners.
Academy Xi, a digital skills training provider, pivoted from consumer-focused learning to targeting enterprise clients. However, their website was unclear, generic, and failed to communicate enterprise value — making it hard for business clients and internal staff to use effectively.
Through stakeholder interviews, client research, card sorting, and IA synthesis, I delivered an enterprise-first homepage and navigation strategy that clearly split user journeys, surfaced trust signals, and simplified navigation. The outcome: a strategic IA, annotated wireframes, and recommendations aligned to real user needs.
The Problem
Academy Xi’s website did not reflect its shift to enterprise-first strategy. The homepage was vague, navigation unclear, and trust signals buried — making it difficult for business clients to understand offerings, and frustrating for internal staff to use in sales conversations.
“It’s not very sexy… and it’s hard to know who it’s for.”
-Alex, external client
Hidden enterprise content
Generic headline
Static testimonial
Ambiguous Language
The Process
As part of a collaborative UX team, I conducted most of the internal and external interviews, consolidated and synthesised qualitative findings, and analysed the card sort exercises. My work included creating the card sort standardisation grid, visual heatmaps, and agreement matrix to uncover mental models and inconsistencies. These insights informed the proposed IA and homepage wireframe strategy.
Key Insights
Navigation is unintuitive and vague
Trust signals (logos, testimonials) are buried and static
Internal and external users both avoid the site when possible
Users want clarity, format details, and self-service content upfront
Why Learn With Us
“Why Learn With Us is critical to both corporate and individuals… but it’s not clear where it sits or how it connects to offerings.”
— Chris
“It says the right things to say… but I’m not sure if it’s enough detail.”
— Alex
Build Your Own Skills Academy
“[Build Your Own Skills Academy]… what does that mean? I had to stop and ask.”
— Chris
“It feels a bit generic — not sure what that really is.”
— Alex
Digital Skills Training
“Digital skills training… what does that mean? Compliance? Tech? It could be anything.”
— Alex
All Online Courses
“If I’m here to find a course, just help me find it. I don’t want to hunt for it.”
— Alex
Nano Courses (Bite-sized Digital Courses)
“Nano? Transform? Elevate? I don’t really know what those mean.”
— Multiple participants (summarised sentiment)
The Solution
I delivered a strategic Information Architecture, enterprise-first homepage wireframe, and clear UX recommendations. The solution included dual user journeys (enterprise and learner), dynamic social proof, simplified nav, and enterprise credibility front and center.
New Information Architecture Structure
Outcomes & Learnings
This project demonstrated the importance of listening to both internal and external voices, balancing enterprise priorities with learner needs, and making UX research actionable through IA and wireframes